How PJ’s Family-Owned Model Breeds Generational Success

When Paul, Scott and Steven Ballard acquired PJ’s Coffee in 2008, they devoted themselves to bringing their familial values to the entire PJ’s system. At the time, the brothers weren’t aware that their uncommon business structure was a harbinger of future success. According to OnePoll, 64% of consumers trust family-owned businesses more than other privately held or publicly traded companies. This heightened level of trust leads to greater loyalty over time, which, in turn, produces stronger financial results.

More than 16 years later, being part of the family remains at the core of Ballard Brands and PJ’s Coffee. Guests and franchisees alike immediately sense the difference when they walk into their local PJ’s. Each sip of the expertly crafted coffee and every bite of fresh-baked beignets comes straight from the heart. The New Orleans-born brand’s family-centric, locally owned model distinguishes PJ’s from other coffee brands, contributing to the success of franchisees across the nation.

“At PJ’s Coffee, we prioritize relationships with guests, employees and franchisees, creating a welcoming and inclusive environment that feels like an extension of our own family,” said Steven Ballard. “Our involvement in the community, from Make-A-Wish to the Boys and Girls Club, also reflects our deep-rooted dedication to making a positive impact.”

Brewed with Tradition

Since its founding in 1978 by Phyllis Jordan, a revered pioneer in the coffee industry, PJ’s Coffee has eagerly welcomed family franchisees into its community. Currently, PJ’s locations are operated by a number of familial pairings, including husbands and wives, siblings and parents with their children.

Notable franchisees such as husband-and-wife team Lenny and Yvonne Sims and father-daughter duo Maggie and Richard Sauter and more have seen immense success. Built upon a culture of encouragement and collaboration, PJ’s family-run franchises foster a family legacy for generations to come.

Interestingly, the Ballard brothers were PJ’s franchisees themselves prior to acquiring the brand. In fact, they still are franchisees, owning 13 locations individually, while their mother manages a location in Covington, Louisiana. The corporate entity of PJ’s Coffee does not own any stores itself — each PJ’s location is operated and run by a member of the franchise family.

“For 46 years, we've stayed true to the standards set by Phyllis, sourcing the best coffee and avoiding becoming a commodity,” said Paul Ballard. “Our commitment to quality and authenticity remains because we control our destiny as a family-owned business.”

Join Our Family

Thanks to the Ballard brothers, PJ’s Coffee offers a uniquely supportive and nurturing environment. Franchisees aren’t just business partners; they’re part of the family. This close-knit relationship fosters a sense of pride and dedication unmatched by most other franchise brands – in the coffee industry, and beyond.

“Our family-centric culture fosters a shared purpose — trust, collaboration and support among franchisees — leading to higher employee morale, better customer service, and ultimately, a more successful and sustainable business model,” said Scott Ballard. “Each franchisee can cater to the unique needs of their community, ensuring that our values and personal touch resonate with guests across 14 states the brand is currently operating in.”

So, when you step into a PJ’s Coffee, you’re not just ordering a delicious beverage and fresh-baked treat, you’re experiencing the love, care and commitment of a family that’s dedicated to serving the best in a warm and friendly atmosphere. As the Ballards might say, PJ’s is “your home away from home.”

To learn more about owning a PJ’s Coffee franchise and joining the family, download the PJ’s Coffee franchise brochure today.