A great coffee shop is more than just a place to caffeinate. At PJ’s Coffee, we know that our coffee shops are a space where people gather, connect, and feel at home. With our brand roots in Southern hospitality and New Orleans coffeehouse culture, our franchisees can feel confident that they’re delivering what their guests really want: quality coffee and an inviting gathering space.
This commitment to hospitality is why PJ’s Coffee franchises have embraced a thoughtful redesign. Since the rollout of our updated interior design in 2018 remodeled franchise locations have seen a 20% increase in sales. PJ’s Coffee storefronts aren’t just about aesthetics; they’re about creating an environment where our guests feel comfortable. From bright, inviting interiors to comfortable seating that encourages conversation, our shops embody the essence of true coffeehouse.
While some coffee brands are scrambling to blend a welcoming space with quick service, PJ’s Coffee has spent decades perfecting this experience. With a combination of New Orleans’ rich coffee tradition, community engagement, and excellent coffee, our franchisees can thrive in many different markets.
Multiple Franchise Models, Same Outstanding Service
At PJ’s Coffee, we understand that different franchisees are seeking different types of franchise opportunities. Today’s markets demand flexibility, and this is especially true for coffee franchises. We offer multiple franchise models for prospective franchisees, allowing owners to choose the setup that works best for their location and neighborhood while still conveying our signature Southern hospitality.
Although we embrace coffeehouse culture, one of our most successful models is our traditional drive-thru concept, which has proven to be a major revenue driver. As it turns out, guests want speed of service just as much as they want community—which is why we know it’s important to offer both. Some PJ’s Coffee franchisees have relocated their stores to add a drive-thru and experienced a 40% revenue increase compared to the non-drive-thru locations. When selecting a site for your PJ’s Coffee franchise, incorporating a drive-thru is a great option, as it allows for high-volume sales while maintaining the quality and service we’re known for.
While every PJ’s Coffee location is designed to provide a welcoming, community-driven atmosphere where customers can enjoy the perfect cup of coffee, we know that our guests are occasionally on the go—which is why we provide flexible concepts that can deliver both.
Quality Coffee Rooted in Tradition
A welcoming coffeehouse experience is only as good as the coffee itself. Quality has been our priority at PJ’s Coffee since we were founded by Phyllis Jordan in 1978. It starts with how we source and roast our beans: we use the top 2% of Arabica beans, sourced from several different countries, including Colombia, Honduras, Papua New Guinea, Brazil, Nicaragua, Sumatra, and Ethiopia. We roast our beans in small batches at our boutique facility in New Orleans, ensuring a level of care and consistency that mass-production roasting simply can’t match. This commitment to quality gives PJ’s Coffee a unique edge, offering guests an experience they won’t find at any other coffee franchise.
For franchisees, this focus on coffee quality helps to build a loyal customer base that values craftsmanship and authenticity. When guests step into a PJ’s Coffee shop, they know they’re getting an exceptional product, whether they order a classic espresso drink or a limited-time offer.
Why Now is the Time to Franchise with PJ’s Coffee
It’s clear that the demand for authentic, high-quality coffeehouse experiences has never been higher, and PJ’s Coffee is perfectly positioned to meet the moment. With our proven business model, flexible store formats, and strong brand recognition, franchisees are well-positioned to build a thriving business that serves as a hub for their community. We’re doing what other coffee franchises can’t: serving high-quality coffee at the speed our guests want, instead of compelling them to speed up or slow down when they go get their daily cup of joe.
For entrepreneurs who want to bring an authentic taste of New Orleans, a welcoming café atmosphere with the option for quick service, and charming hospitality to their market, PJ’s Coffee offers a franchise opportunity unlike any other. Ready to become a staple in your community? Fill out our inquiry form to explore franchise opportunities with PJ’s Coffee.
