How PJ’s Coffee Is Driving Success

Examining our system after a stellar 2023 filled with significant sales growth, strategic expansion and innovative advancements, it’s clear that PJ’s Coffee as a brand is not only maintaining its foothold in the competitive coffee industry but also setting new benchmarks for success.

Key Milestones in 2023

One of PJ’s Coffee’s standout achievements has been the increase in AUVs across all store types, both traditional stores with and without drive-thrus and non-traditional locations.

Over the last four years, we have seen a remarkable 19.8% increase in same-store sales, underscoring the strength of our business model and its wide appeal to coffee enthusiasts, entrepreneurs and others.

2024 Statistics

• Multi-Unit Franchisees: In total, 50% of our franchise partners are multi-unit operators, highlighting the confidence existing franchisees have in expanding their investment with our brand.
• Locations and Development: We currently boast over 180 operating locations systemwide, and out of the 300+ licenses awarded, more than 100 are in the active stages of development.
• New Franchisees and Licenses: In 2023 alone, PJ’s Coffee awarded a total of 77 licenses to 30 new franchisees.

Major Wins for PJ’s Coffee

We garnered several prestigious accolades last year, reflecting our strong market position and franchisee satisfaction. Entrepreneur recognized PJ’s Coffee as a “Top Franchise for Veterans” and as a “Top Brand for Multi-Unit Franchisees.” Franchise Business Review also recognized PJ’s in 2023 as a “Top 50 Franchise.” Even more recently, we rose from our rank of #175 on the Entrepreneur Top 500 list in 2023 to #135 in 2024.

Expansion into New Markets

We opened 28 new PJ’s Coffee locations in 2023, continuing our focus on expansion across the U.S. However, our highest rate of growth was in Texas — including markets like Dallas, Fort Worth, Houston and the first-ever PJ’s location in Victoria — with a total of eight stores. New market entries include Pensacola, Florida; Davenport, Iowa; Alexandria, Louisiana; Natchez, Mississippi; and Linwood, New Jersey.

Later this year, we’re thrilled to see PJ’s Coffee expand into new markets, including San Angelo, Texas; Newington, Connecticut; Linthicum Heights, Maryland; Savannah, Georgia; and Charlotte, North Carolina.

Marketing and Technology Advancements

Innovation continues to be one of the driving forces behind our brand’s growth. Some of PJ’s latest developments in the works include a new mobile app update to enhance customer engagement and loyalty, an updated inventory management platform to streamline operations, CareerPlug software to boost recruitment and Voxie texting to improve marketing communications.

Looking Ahead

As PJ’s Coffee continues to build on its strong foundation, our franchise partners and guests alike can look forward to more exciting developments in the coming years. The combination of strategic growth, innovative technology and a commitment to quality ensures that PJ’s Coffee is well-positioned for continued success.

“We are thrilled to witness the consistent growth of our brand year over year,” said Director of Franchise Development Tori Bermond. “Not only are we awarding new franchises and launching new locations, but we are also experiencing increasing sales at the unit level.”

With a robust franchise network, expanding market presence and a focus on technological innovation, the future looks bright. If you’re an aspiring franchisee, PJ’s Coffee offers a compelling blend of tradition and modernity that continues to resonate in the beverage landscape.

Interested in joining one of the coffee industry’s top franchises? Inquire about becoming a PJ’s Coffee franchise owner, and one of our team members will be in touch as soon as possible.