A successful PJ’s Coffee franchise is powered by a dedicated, high-performing team. From your baristas to your managers, having the right people in place can make all the difference in delivering an exceptional customer experience and driving long-term success. Whether you’re a seasoned franchisee or just starting out, here’s how we build and retain a winning team at your PJ’s Coffee location.
Key Roles Needed for a Thriving PJ’s Coffee Team
Baristas
Your baristas are the face of your PJ’s Coffee franchise. While they don’t necessarily need prior experience, we seek out individuals with a positive, coachable attitude. Exceptional customer service is key — but we can and will teach everything else. The ideal barista is friendly, adaptable, and ready to create memorable guest experiences.
Shift Leads and Managers
These roles are often filled by employees who have worked their way up the ranks at PJ’s Coffee. We provide hands-on training to ensure they develop strong leadership skills, a solid understanding of store operations and the ability to motivate and support their teams.
Multi-Unit Regional Managers
As you expand your footprint, you may bring on a regional manager to oversee multiple locations. These professionals typically have previous food and beverage experience and a deep understanding of operations, leadership, and business growth strategies.
Top Qualities to Look for When Hiring
A great team isn’t just about skills but also mindset and attitude. People visit coffee shops for more than just a great cup of coffee — they seek a welcoming place that makes their daily grind easier or a space to catch up with friends. While hiring naturally talented individuals is beneficial, finding those eager to learn and develop new skills can be just as powerful.
When hiring, prioritize candidates who demonstrate the following:
- Customer Service: A friendly and welcoming presence goes a long way.
- Adaptability: Coffee shops move fast, and team members must handle changes with ease.
- Accountability: Reliable employees who take ownership of their roles contribute to a smooth operation.
- Team Collaboration: Success comes from working together.
- Strong Work Ethic: A motivated team ensures efficiency and a great guest experience.
“Your team is the heartbeat of your PJ’s Coffee franchise,” said VP of Franchise Operations Patrick Shaheen. “Creating a culture of growth, accountability and fun will not only keep employees engaged but also drive long-term success. Investing in your people is an investment in your business.”
How to Retain Employees for the Long Run
The key to reducing turnover, especially among part-time employees, is creating an environment where they feel valued and engaged. Here are some ways to keep your team happy and motivated:
- Instill Servant Leadership: When leaders prioritize their team’s success, employees feel supported and empowered.
- Provide Growth Opportunities: Internal promotions and skill-building help employees see a future with your franchise.
- Create a Fun Work Atmosphere: A positive, enjoyable work environment can turn a part-time job into a long-term commitment.
Building a Healthy Work Environment as a First-Time Boss
As a new franchisee, stepping into a leadership role can be exciting and challenging. Here’s how to foster a healthy and productive workplace from the start:
- Lead by Example: Your work ethic, attitude and commitment will set the standard for your team. This is why we seek actively involved operating owners.
- Set Clear Expectations: Transparency in roles and responsibilities eliminates confusion and improves efficiency.
- Support Employee Development: Investing in training and mentorship helps employees grow and strengthens your team.
- Encourage Open Communication: A workplace where employees feel heard and valued increases engagement and retention.
By prioritizing hiring the right people, fostering a strong team dynamic and leading with intention, you can build a winning team that will keep your PJ’s Coffee franchise thriving for years to come.
Start Your PJ’s Coffee Journey Today
Building a great team is just one piece of the puzzle when launching your own PJ’s Coffee franchise. Our comprehensive training, hiring aid and strong brand culture makes it easier than ever to build a thriving business, ensuring consistency and reinforcing PJ’s Coffee’s signature Southern hospitality. Contact our team today to learn more about our support and how you can start your journey as a PJ’s Coffee franchise owner.
