Recipe for Success: Top-Selling Items and Revenue Insights at PJ’s Coffee

At PJ’s Coffee, we have built a rich legacy that began in 1978 in New Orleans, where our founder, Phyllis Jordan, started crafting specialty coffee with a commitment to quality and community. Over the years, we’re proud to have grown into a beloved coffee destination with more than 185 locations across the country and many more in development.

As PJ’s Coffee continues to expand, franchise owners are positioned to succeed in bringing high-quality, flavorful coffee to their local communities. Additionally, the coffee industry itself is thriving — the National Coffee Association reported in October 2023 that U.S. consumers spend approximately $110 billion annually on coffee and related goods.

Revenue Breakdown

At PJ’s Coffee, beverages are the bread and butter of the business. In fact, they account for a significant portion of total sales — approximately 60% on average. This is no surprise, given our dedication to crafting high-quality, flavorful coffee beverages that keep guests coming back for more. Cold drinks — particularly cold brew and iced lattes — are top sellers across the system, reflecting a growing preference for refreshing beverages.

Food also plays a vital role in driving revenue, contributing an average of 30% of total sales. Beignets, our signature item, are a standout favorite and help distinguish our brand from competitors. With just 103 locations offering beignets out of over 185 total stores, this menu item continues to capture the hearts (and appetites) of community members everywhere.

Lastly, retail products, such as t-shirts, travel mugs and sweatshirts, make up just about 5% of sales. While these items may not be the primary revenue stream, they do contribute to the overall experience and brand loyalty.

The Top Selling Items

• Beignets – Our fan-favorite beignets are unique to PJ’s Coffee and continue to drive strong sales as we expand their availability.
• Cold Brew – Brewed daily using a special cold-drip process, PJ’s Original Cold Brew™ Iced Coffee offers a smooth, two-thirds less acidic taste that makes it a top-selling beverage.
• Breakfast Sandwiches – Complementing beverages, these hearty options cater to guests who want a satisfying meal to go with their coffee.

Unlike many businesses that experience significant fluctuations throughout the year, PJ’s Coffee enjoys consistent sales across all seasons. Whether it’s the refreshing cold drinks in the summer or the cozy, warm lattes during the cooler months, PJ’s Coffee thrives year-round — especially with the help of a drive-thru option.

For passionate, community-driven entrepreneurs, PJ’s Coffee offers an opportunity to operate a profitable business while building meaningful relationships with local guests.

Final Thoughts

If you’re considering investing in our franchise, the numbers speak for themselves. Plus, over half of our franchisees choose to own multiple units, underscoring the strength and scalability of our business model. Whether you’re interested in a high-traffic drive-thru or cozy café, PJ’s Coffee offers diverse opportunities designed for growth and success.

Interested in joining our PJ’s Coffee family? Learn more about how our franchisees do in their stores by reviewing our Franchise Disclosure Document. Request more details today by filling out an inquiry form.