PJ’s Coffee Set to Expand in Atlanta: Why This Market Is a Game-Changer

Atlanta is buzzing with opportunity, and PJ’s Coffee is ready to brew up a new chapter in the city’s coffee scene. As we continue our mission of bringing the warm, welcoming flavors of New Orleans to communities nationwide, Atlanta stands out as a pivotal market in our expansion strategy. The Big Peach offers great potential for new and seasoned franchisees alike, offering a chance to create lasting connections in one of the most dynamic cities in the nation.

A New Partnership Brings 10+ PJ’s Coffee Locations to Atlanta

In a landmark move, PJ’s Coffee has partnered with an experienced Atlanta-based franchise family to develop 10 locations across the city over the next seven years. Combined with two additional locations planned by other franchisees, these agreements set the stage for a dozen PJ’s Coffee shops to open in the Atlanta area in the coming years.

The Atlanta multi-unit franchise family boasts an impressive track record in the food and beverage industry, and they’re excited to blend their operational experience with the values that define PJ’s Coffee — personalized customer service, employee retention and a focus on high-quality coffee. This family’s deep community ties, along with their passion for PJ’s Coffee’s unique New Orleans-inspired flavors, will help play a key role in establishing the brand as a standout in Atlanta’s bustling coffee scene.

“As part of the PJ’s Coffee family, franchisees don’t just get a proven business model — they gain a network of support and shared success,” said PJ’s Coffee Franchise Development Manager Lory Schwartz. “Our new partners in Atlanta exemplify the kind of dedication and community focus that makes our brand so special. We can’t wait to see how they bring PJ’s charm and quality to this vibrant city.”

What Makes Atlanta Such a Great Fit?

With a metropolitan population exceeding five million and a well-established love for coffee, Atlanta is a natural, strategic choice for PJ’s Coffee’s growth. Many Louisiana transplants already call the city home, creating a built-in audience eager to connect with PJ’s authentic flavors and culture.

Atlanta’s thriving economy, paired with its culture of innovation and community spirit, aligns perfectly with PJ’s Coffee’s mission of bringing people together over exceptional coffee. The current development pipeline represents just a fraction of what’s possible, as we envision over 75 PJ’s locations throughout the Atlanta area in the next few years. From its Southern hospitality to its reputation as a hub for food and drink innovation, Atlanta mirrors the values that define PJ’s Coffee, making it an ideal match for our brand.

The Case for Franchise Investment in Atlanta

PJ’s Atlanta expansion offers an opportunity for franchisees looking to join a proven concept with a significant runway for growth. Our unique blend of New Orleans charm, premium coffee and a community-first approach creates an appealing business model for those passionate about delivering an elevated coffee experience — one that’s both rewarding and resilient.

Advantages of Becoming a PJ’s Coffee Franchisee in Atlanta:

• Established Local Demand: With a solid coffee culture and connections to the South, Atlanta provides a welcoming environment for PJ’s distinct offerings.
• Room for Growth: The Atlanta DMA could comfortably accommodate more than 75 PJ’s Coffee locations, meaning there’s ample room for franchisees to establish and scale their presence in this dynamic market — especially for multi-unit franchisees.

• Community-Centered Brand: Every PJ’s Coffee location becomes a beloved local gathering spot, fostering meaningful connections and long-term customer loyalty.

Whether you’re considering your first foray into franchising or looking to expand an existing portfolio, PJ’s Coffee offers a chance to grow with a supportive and innovative brand. The recent commitment of our new Atlanta-based franchisees underscores PJ’s dedication to building lasting partnerships that benefit everyone involved — guests, franchisees and communities alike.

Atlanta’s Coffee Revolution Starts Here

Ready to learn more? Contact us to discover what it means to be part of a thriving, values-driven franchise network in markets primed to embrace PJ’s Coffee’s signature New Orleans-inspired charm.