


How Much Can I Make?
What to Expect with Our Coffee Franchise Opportunity
Though an exact dollar amount is difficult to calculate for a variety of reasons, information from Item 19 of our Franchise Disclosure Document (FDD) will give you an idea of how existing stores are performing. This will give you a good idea of what you can expect with your own PJ’s Coffee franchise.
A Recession-Resistant Industry
In good times and bad, people always need their coffee. And over the past three years, PJ’s numbers reflect this. While other industries were simply trying to stay afloat, PJ’s was thriving.
PJ’s Average Unit Volume Stats*
PJ's Coffee achieves impressive AUVs, including:
- $840,691 AUV for the top 50% of drive-thru locations
- $1,008,567 AUV for the top 25% of drive-thru locations
- $1,171,929 AUV for the top 10% of drive-thru locations
We are continuing to expand with over 300+ locations. Now is the time to join our exciting coffee franchise opportunity. Take the first step today!

Quality Service Growing Demand
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More than coffee, we bring New Orleans-inspired flavors to our valued customers
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Americans drink approximately 400 million cups of coffee per day
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We enrich communities by engaging beyond our storefronts

A Recession-Resistant Industry
In good times and bad, people always need their coffee. And over the past three years, PJ’s numbers reflect this. While other industries were simply trying to stay afloat, PJ’s was thriving averaging $919,994 in net sales*.
PJ’s Average Unit Volume Stats*
PJ's Coffee achieves impressive AUVs, including:
- $840,691 AUV for the top 50% of drive-thru locations
- $1,008,567 AUV for the top 25% of drive-thru locations
- $1,171,929 AUV for the top 10% of drive-thru locations
We are continuing to expand with over 300+ locations in various stages of development. Now is the time to join our exciting opportunity, so take the first step today!

Investment Tiers
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Traditional Free-Standing Model
A PJ's located within a free-standing building featuring a drive-thru. This model is offered as a cafe with drive-thru as well as drive-thru only.
- Size: 780sqft - 2,000sqft
- Initial Franchise Fee**: $40,000
- Initial Investment**: $915,000- $1,698,000
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Traditional End Cap/Inline Model
A PJ's located within a strip mall likely featuring a drive-thru.
- Size: 1,200sf - 2,000sf
- Initial Franchise Fee**: $40,000
- Investment Range**: $915,000 - $1,698,000
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Non-Traditional Model
A smaller scaled PJ's located within another business - College/University Campuses, Healthcare Facilities, Hotels, Government Facilities, Military Bases, and Airports.
- Size: 250sqft - 1,000sqft
- Initial Franchise Fee**: $30,000
- Initial Investment**: $262,500 - $556,000
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Multi-Unit Option Agreements
PJ's offers opportunities to enter into a Multi-Unit Option Agreement to develop multiple PJ's over a specified development schedule in a designated market. The initial franchise fee** for the first PJ’s location is $40,000. Subsequent PJ’s Units receive a reduced franchise fee. The fee for each PJ’s Unit numbered two or greater is $15,000.